Understand the business
We learn the economics, goals, capacity, team, market position, and constraints behind your growth plan.
Get a Growth Audit Executive marketing leadership
A senior marketing leader—without the full-time overhead.
Fractional CMO leadership for service businesses that need a clear growth strategy, accountable execution, better vendor management, and an experienced voice at the leadership table.
Finn keeps the plan movingFinn & Fetch / ServicesFractional CMO Services
The opportunity
Turn marketing from a collection of activities into a disciplined operating function built around growth.
What’s included
A connected system—not another isolated tactic.
- 01Annual and quarterly growth planning
- 02Marketing budgets and channel allocation
- 03Internal team and agency leadership
- 04Vendor evaluation and accountability
- 05Executive reporting and forecasting
- 06Brand, demand, CRM, and sales alignment
Make it specific to your business
See how fractional cmo services fits your growth plan.
Tell us what you are trying to grow, where the process is breaking down, and what success needs to look like. We’ll give you a direct point of view on the next move.
Hands-on technology
Platforms we have experience with.
Practical experience across the tools that connect media, measurement, content, CRM, and revenue.
ServiceTitan
HubSpot
Salesforce
Google Analytics
Google Ads
Meta
CallRail
Canva
How we work
Set the operating plan
Priorities, budgets, ownership, scorecards, and the campaign roadmap are aligned with leadership.
Lead and improve
We direct execution, hold partners accountable, communicate results, and continuously sharpen the plan.
ServiceTitan fluent
Marketing gets smarter when it connects to operations.
For home-service companies, we use ServiceTitan to close the loop between lead source, call quality, booking, sold work, revenue, capacity, and follow-up—giving your campaigns better information and your team clearer accountability.
Frequently asked
What business owners want to know.
01What is a fractional CMO?+
A fractional CMO provides senior marketing leadership on a part-time or retained basis, giving your company experienced strategic direction without hiring a full-time executive.
02Will you manage our existing vendors?+
Yes. We can lead internal marketers, agencies, freelancers, technology partners, and creative vendors around one accountable plan.
03Is this separate from campaign management?+
It can be. Fractional leadership may oversee your existing team or be paired with Finn & Fetch execution across media, SEO, CRM, creative, and analytics.
Ready for a clearer growth plan?